Meme Coins Drive Crypto Adoption as Ownership Expands Globally, Gemini Report Reveals
Meme coins are emerging as a critical gateway to cryptocurrency adoption, with over 90% of crypto owners holding at least one such asset, according to a new Gemini study. The trend is particularly pronounced in key markets: 30% of Australian investors entered crypto through meme coins, followed by 28% in the UK and 19% in France.
Global crypto ownership continues its upward trajectory, with 24% of UK residents and 22% of Americans now holding digital assets. Survey data from 2024-2025 shows consistent growth across all four studied nations, signaling accelerating mainstream acceptance. This expansion coincides with increasingly favorable regulatory environments in major economies.